One advantage that KPJ has over its
competitors is its own intrapreneurial
pharmaceutical procurement arm.
Deriving the benefits from the economics
of scale, Pharmaserve Alliances Sdn Bhd
(“Pharmaserve”) has been providing to
KPJ hospitals in Malaysia necessary
medication and pharmaceutical products
at competitive rates. Pharmaserve
stores are strategically located near to
the KPJ hospitals so as to ensure timely
and efficient delivery of orders.
CORPORATE CLIENT’
MANAGEMENT (CCM)
KPJ aims to achieve its Vision of being
The Preferred Provider of Healthcare
Service by focusing on the needs of our
customers and the communities we
serve, thus delivering long-term
sustainable value to all our stakeholders.
Therefore, KPJ has in place several
competitive strategies that were
designed to bring more value to patients
and customers – while also sustainably
driving industry growth.
Among these strategies were the
Corporate Client Management (CCM)
which active consulting, such as training
and lead generation for the respective
hospitals. Additionally, CCM actively
collaborates with KPJ hospitals to
identify new service areas and assist in
developing promotions directed to their
corporate client.
In the year under review, CCM underwent
a regional restructuring, by assigning
each CCM member to support a
respective region namely the Klang
Valley region, the Northern, Eastern &
East Malaysia region and the Southern
region. This serves to create a formidable
front for KPJ, where the local teams and
CCM are focussed on expanding the
Group’s reach beyond conventional
boundaries.
Insurance companies and Managed Care
Organisations (MCOs) are important
business partners that contributed
significantly in part of KPJ’s Malaysian
healthcare landscape. During the year
under review, KPJ engaged with key
corporate clients on various initiatives.
These include regularly conducting Basic
Health Screening events and health
talks at our corporate clients’ premises,
which have been found to be the best
approach to promoting and creating
health awareness among our corporate
clients.
On the international front, KPJ Tawakkal
entered into a collaboration with MSH
China on 8 June 2015. This was
undertaken alongside six KPJ Hospitals,
marking the start of our partnership to
provide credit facilities to MSH members,
who are mostly business travellers,
expatriates and families. MSH China is
part of Dubai-based MSH International,
a world leader in health insurance
products serving over 2,000 corporate
clients worldwide with 275,000 insured
participants in 194 countries.
KPJ increased the
capacity of its
Senior Living Care
Facility in Australia to
648
beds
from 540 beds
17
KPJ Healthcare Berhad
Annual Report
2015
