Apart from participating in promotional
missions and exhibitions to these
countries, we continuously promote our
brand of hospitals and services that we
offer in the print media and through
selected television advertising. These
include publications in Ethiopia, Gulf
Corporation Countries, Japan and
Somalia, to name a few. Recognising
t he powe r o f “
wo r d o f mou t h
”
recommendations and in the spirit of
fostering enduring relations, we also
work closely with the aforementioned
embassies in our bid to promote the KPJ
brand abroad.
We have also worked with the MHTC to
increase awareness of our hospitals. In
2015, KPJ Tawakkal was appointed as
an Elite Member of MHTC to promote
healthcare travel and was allowed to
provide approved services licensed by
the Ministry of Health effective 1 July
2015 to 30 June 2017. KPJ Tawakkal
has been a member of MHTC since
January 2009. Subsequently, Damansara
and KPJ Ampang Puteri Specialist
Hospitals also received their Elite
Memberships last year.
These Elite Member Hospitals had in
2015 launched International Desks
abroad to assist our overseas patients
with all aspects of medical tourism,
including setting doctor’s appointments,
finding accommodation and applying for
visas, representing the first point of
reference for prospective foreign
patients.
In order to better reach our target
m a r k e t , w e a l s o e s t a b l i s h e d
representative offices in Dubai, Acheh,
Permatang Siantar and Medan to
promote our accredited hospitals. While
Dubai promotes all four of our MT
hospitals, the other 3 offices promote
specific hospitals ie Acheh for KPJ
Tawakkal and Permatang Siantar and
Medan for KPJ Penang.
KPJ Tawakkal was
appointed as an
Elite
Member
of MHTC
to promote
healthcare travel
Medical
Tourism
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