The international patients’ visits from as far as
Middle East and Africa to Malaysia have been
on the rise as they see Malaysian hospitals as
the centre of medical excellence. This positive
trend has led to an increase number of
patients from the Middle East
by 43%.
All these statistics show improvement as
various events were held targeting visitors from
the Middle East as well as the expatriate
community in the country especially during the
summer months. KPJ organised a campaign to
welcome Arab tourists in collaboration with the
following popular Middle Eastern restaurants
all over the Klang Valley. A total of 130 tourists
were given health screenings, some of whom
were converted as patients. The campaign also
saw us set up a booth at the MHTC concierge
in the arrival hall at the Kuala Lumpur
International Airport (KLIA), where we handed
out KPJ goody bags to tourists, mainly Middle
Eastern passengers, upon their arrival.
Along with an increase in the number of
Somali patients at our network of hospitals in
Malaysia, we are inspired to promote our
medical services more heavily in Somalia and
its neighbouring countries such as Ethiopia and
Kenya.
KPJ organised a Summer-
Month campaign to welcome
Arab tourists in collaboration
with
popular Middle Eastern
restaurants all over the Klang
Valley.
106
KPJ Healthcare Berhad annual report
2014
Business Review
~ Health Tourism
