KPJ Healthcare Berhad - Annual Report 2018

OUR BUSINESS & STRATEGY OUR PERFORMANCE AND OUTLOOK OUR RESULTS OUR GOVERNANCE APPENDICES ABOUT THIS REPORT 29 KPJ HEALTHCARE BERHAD www.kpjhealth.com.my GROUP STRATEGY OUR SEVEN STRATEGIC THRUSTS We are committed to providing comprehensive patient-centred care to maintain our leadership position in Malaysia’s private healthcare industry. KPJ’s Seven Strategic Thrusts drive us on our journey: CAPACITY BUILDING Strategic investments and enhancements in project development. TALENT MANAGEMENT Focus on nurturing dependable and high integrity talents who are capable of driving positive performance, contributing to KPJ’s sustainable growth. 01 ENRICHED CUSTOMER RELATIONSHIPS Employ strategic measures aimed at strengthening the KPJ brand built on a patient-centric culture. 02 INNOVATION @ THE CORE Embedding a Culture of Innovation throughout the Group, ensuring KPJ keeps abreast with industry trends. 03 NEW NICHES Explore new and potential opportunities, to grow the business in the medium to long term. 04 05 BUSINESS PROCESS IMPROVEMENT Continuously improving our processes and systems to empower our performance. 06 SUSTAINABLE VALUE FOR STAKEHOLDERS Ensuring long-term growth, in order to provide stakeholders with high returns, contributing to sustainable positive relationship. 07

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