KPJ Healthcare Berhad - Annual Report 2018

28 KPJ HEALTHCARE BERHAD GROUP STRATEGY KPJ’S GROUP STRATEGY IS BUILT UPON THE GOAL OF SUSTAINABLE LONG-TERM GROWTH OF OUR BUSINESS BY PROVIDING THE BEST QUALITY HEALTHCARE FOR OUR PATIENTS. WE STRIVE TO PROVIDE OUR SHAREHOLDERS WITH MAXIMISED RETURNS ON THEIR INVESTMENTS, AND OUR STAKEHOLDERS WITH LONG-TERM VALUE CREATION. OUR SEVEN STRATEGIC THRUSTS ARE GUIDED BY OUR GROUP TAGLINE, CORE VALUES, VISION AND MISSION, AND ARE EFFECTED THROUGH FOCUSED INITIATIVES TO GROW OUR SIX CAPITALS WITHIN OUR BUSINESS MODEL. OUR GROUP TAGLINE: CARE FOR LIFE As a regional provider of premium healthcare services, KPJ is committed to world class excellence in every aspect of healthcare provision. We leverage on our medical expertise and advanced facilities to provide a spectrum of healthcare services for the healthcare needs and demands of the market we operate in. OUR FIVE CORE VALUES All the decisions we make with regards to the strategic operations and management of our regional healthcare network are guided by our core values which reflect our commitment to Care For Life. Through the following five core values, we strive to maintain patient-centred healthcare services which focus on compassionate care. OUR VISION : THE PREFERRED HEALTHCARE PROVIDER KPJ’s vision to be the preferred healthcare provider is borne through our delivery of exceptional health treatment, care and diagnosis to all our patients. Our focused commitment to our vision can be found within the various actions and initiatives we undertake with regards to the innovative use of technology, and having on board experienced doctors, and well-trained medical and non-medical staff who collaborate to offer the best diagnosis and treatment plans in the marketplace. OUR MISSION : DELIVER QUALITY HEALTHCARE SERVICES We have made it our mission is to improve the health of the people and the communities we serve. Our proactive actions to actuate our mission are led by skilled and caring medical staff, who remain focused on clinical excellence and innovative technology to obtain superior patient outcomes. ENSURING SAFETY DELIVERING SERVICE WITH COURTESY PERFORMING DUTIES WITH INTEGRITY EXERCISING PROFESSIONALISM AT ALL TIMES STRIVING FOR CONTINUOUS IMPROVEMENT