KPJ Healthcare Berhad - Annual Report 2018

14 KPJ HEALTHCARE BERHAD HOW WE CREATE VALUE KPJ’s value creation model is premised on our philosophy of growing our business sustainably, and is aligned with our mission to be the preferred healthcare provider. In creating sustainable long-term value for our stakeholders, our activities are focused on generating and obtaining outcomes that fulfil the following parameters, which are in turn crucial in driving our long-term value creation: • To tap into growth opportunities available arising from increasing demand for private healthcare services in Malaysia as well as regionally. • To ensure the sustainable development of medical and non-medical professional talents, to enhance our Group’s knowledge and expertise in healthcare services. INPUT VALUE CREATION PROCESS FINANCIAL CAPITAL NATURAL CAPITAL MANUFACTURED CAPITAL HUMAN CAPITAL SOCIAL AND RELATIONSHIP CAPITAL INTELLECTUAL CAPITAL Our Six Capitals Business Activities K P J ’ s V a l u e E c o s y s t e m Hospital Operations Health Tourism Clinical Operations Education Diagnostic Services Ancillary Services Governance Risk & Opportunities Operating Environment CAPACITY BUILDING 01 ENRICHED CUSTOMER RELATIONSHIPS 02 INNOVATION @ THE CORE 03 TALENT MANAGEMENT 05 SUSTAINABLE VALUE FOR STAKEHOLDERS 07 BUSINESS PROCESS IMPROVEMENT 06 NEW NICHES 04 Our Seven Strategic Thrusts Senior & Assisted Living Care New Hospital Development Ambulatory Care