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Annual Report 2013
KPJ HEALTHCARE BERHAD
122
As the KPJ Group makes strong
advances on the business front, we
are committed to remaining pro table
in a responsible manner. To this end,
we continue to roll out responsible
and sustainable corporate practices
that re ect our commitment to “Care
for Life” and which uphold our culture
of serving.
Our
Commitment
To Responsible
Corporate
Practices
Business
Review
Corporate Responsibility
The last 3 decades have seen us implementing
socially responsible activities in several areas
and today we remain committed to undertaking
tangible Corporate Responsibility (CR) initiatives
in the areas of the Community, Marketplace,
Workplace and the Environment. In fact, we
do not regard our CR strategies as being any
different from our overall business strategies,
and do all we can to ensure good CR practices
are embedded within our operations.
The year 2013 saw us continuing to build upon
existing CR initiatives aswell as roll out newones
with an emphasis on the following ve areas:
Community engagement
- our objective
of developing healthier communities was
accomplished through various health-related
awarenessprogrammes that educated thepublic
and led them to embrace a healthier lifestyle;
Community outreach
- we continued to touch
the lives of the underprivileged by rendering
nancial assistance and by providing literacy,
health and volunteer support;
Accountability
- our strong focus on
accountability ensured that widespread
measures were taken to ensure that only the
best practices that prioritised patient care
were executed, and that stakeholder trust and
con dence were upheld;
Empowering people
- via training and
development programmes as well as coaching
and transformational leadership, we continued
tostrengthenour greatest asset - ourworkforce;
Environmental protection
- by identifying
and implementing effective green practices,
we continued to proactively safeguard our
environment for our future generations.
We
remain committed
to undertaking tangible
Corporate Responsibility
(CR) initiatives in the
areas of the
Community
,
Marketplace
,
Workplace
and the
Environment.