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Annual Report 2013
KPJ HEALTHCARE BERHAD
110
China
In the year in review, our medical tourism team
worked hard to enhance KPJ’s presence in
highlypopulatedcountries suchas thePeople’s
Republic of China, where the healthcare sector
is developing in an exponential manner.
China’s healthcare spending is projected
to grow from USD357 billion in 2011 to
USD1 trillion in 2020 (source: McKinsey &
Company, “Healthcare in China: Entering
uncharted waters”) spurred by the nation’s on-
going healthcare reforms which are expected
to create vast opportunities for the private
healthcare sector. In the past, a healthcare
provider needed a minimum of 30% Chinese
ownership to operate; now foreign investors
are allowed 100% ownership.
With the traditional Chinese healthcare system
coming under intense competition from more
innovative forms of healthcare and advanced
management systems, coupled with the
pressures on China’s overcrowded hospitals
and its limited number of doctors and nurses,
opportunities are opening up for players
like KPJ who have advanced experience in
healthcare management. All this is being
bolstered by improvements in healthcare
infrastructure, the broadening of insurance
coverage, and signi cant government support
for innovation.
In order to capture a bigger slice of China’s
medical tourism market, KPJ continues to
position itself in a strategic manner and
undertake a variety of activities. In 2013,
KPJ together with the MHTC took part in the
inaugural Shanghai Medical & Healthcare
Tourism Show which served as a platform
for international hospitals to showcase their
healthcare facilities and services to their
increasingly af uent Chinese clients. KPJ also
took part in the Malaysia Healthcare Seminar
in Jinan organised by the MHTC and garnered
strong interest in collaborative ventures.
The KPJ team also took the opportunity to
conduct marketing visits to our international
insurance business clients and various local
hospitals in Beijing, the capital city of China, to
explore the healthcare dynamics in China and
to gain better insights into the daily operations
and management of the China’s hospitals.
While there, the KPJ team also visited Visa
Malaysia (Window Malaysia) a one-stop
centre which facilitates visa application
processing for visitors from China to Malaysia
as well as promotes Malaysia as a hub for
medical tourism, among other things.
In conjunction with the 2nd Malaysia
International Healthcare Travel Expo (MIHTE)
2012 organised by the MHTC, a six-member
media team from the privately-owned Health
TV Guangzhou was invited on a media
familiarisation trip to visit and conduct video
shoots at selected hospitals in Malaysia.
Several key personnel fromKPJ IpohSpecialist
Hospital were chosen to be interviewed.
KPJ also took part in the 3rd Malaysia-China
Entrepreneur Conference (MCEC) in Putrajaya
which gave us a platform to engage with
Chinese entrepreneurs both domestically and
internationally to promote the KPJ brand.
Indochina
The year also saw KPJ making inroads into
the Indochina region comprising Vietnam,
Myanmar and Cambodia. Today, more and
more people in the Indochina region are
expressing increasing con dence in the
services of Malaysian healthcare providers.
They mostly seek out medical services and
treatment in the areas of In Vitro Fertilization
(IVF) services, cardiology, orthopaedics,
gastroenterology, neurology, oncology and
digestive and respiratory care.
The KPJ team conducted various marketing
visits to companies, agencies and local clinics
in Ho Chi Minh City and PhnomPenh to network
and seek out potential prospects and business
partners to promote health tourism initiatives.
Meanwhile, the MHTC organised various
health seminars and workshops to promote
Malaysia as a regional healthcare destination.
KPJ participated for the rst time in monthly
health workshops in Hanoi and Yangon. Our
consultants gave talks on cardiovascular
diseases that could impact the vascular system
and on laparoscopic colorectal surgery related
to colon cancer. These sessions did much to
educate participants and created awareness
of the treatments available in Malaysia.
Group Photo during
China - Japan
friendly Hospital visit.
Business
Review
Medical Tourism