Basic HTML Version
Annual Report 2013
KPJ HEALTHCARE BERHAD
111
15 delegates of Media Group
from the Indochina region,
making a trip to KPJ Johor
Specialist Hospital.
Dr. Ahmad Fauzi
screening a patient’s
eyes during the Dhaka
Showcase 2013.
Attracting nearly 200 local participants from
the public sector and private companies, the
workshops were considered an overwhelming
success.
In Cambodia, on-going activities such as
medical talks and free consultations for
patients were implemented to explore the
potential market. We also participated in the
Malaysia Healthcare Seminar-cum-Press
Conference and International Health & Beauty
Exhibition. These activities aimed to promote
Malaysia’ MRI Cardiac services and beauty,
plastic and reconstructive surgeries as
alternatives to similar treatments in Singapore
or Thailand.
Subsequently, a group of 15 delegates from the
Indochina region, representing various media
channels as well as travel and tour companies,
reciprocated by making a trip to KPJ Johor
Specialist Hospital as part of an MHTC media
familiarisation initiative to promote health
tourism to private hospitals in the Southern
region. The media delegates spent time
discussing KPJ’s IVF services and orthopaedic
surgery offerings.
Bangladesh
Together with the MHTC, we have been
exploring opportunities in Dhaka, Bangladesh
since 2011. The year in review saw us taking
part in MATRADE’s 3rd Showcase Malaysia
Expo in Dhaka where we distributed over 1,000
Bengali language brochures and organised
health talks at clubs to spread the word about
the KPJ brand. In 2013, MHSL Dhaka and
Health4U introduced a new membership card
exclusively for AMEx City Bank Dhaka card
members to promote Malaysia’s healthcare
facilities among high-end card members.
Business
Review
Medical Tourism
In June, 10 orthopaedic doctors from
Bangladesh were invited to attend the
inaugural Annual Orthopaedic Update
Seminar and tour the KPJ Tawakkal Specialist
Hospital and KPJ Klang Specialist Hospital. As
we venture forth, our Klang Valley hospitals
have been identi ed as the best platforms to
cater to the needs of medical tourists from
Bangladesh.