Rafeah Ariffin, aged 51, Senior General
Manager of the Group International
Marketing & Corporate Communications
Services, has been involved in the
healthcare industry for more than
15 years. Her portfolio in KPJ includes
Health Tourism, Corporate Marketing &
Corporate Communications. She is also
the CEO of KPJ Wellness and Lifestyle
Programme, which has more than 18,000
members currently.
Since joining KPJ in 2007, Rafeah has
been instrumental in propelling the
growth of KPJ’s Health Tourism services,
which has seen a tremendous growth.
Her involvement in Health Tourism
includes opening up of key markets
including South East Asia and the Middle
East. She has also successfully rebranded
KPJ, resulting in the company achieving
82% consumer brand recall following a
survey carried out by an independent
research house and at the same time
successfully putting KPJ in the list of
Malaysia’s top 100 brands.
She graduated from the University of
North Texas with a Bachelor of Business
Administration in Finance and a Master of
Business Administration (Management).
She has more than 20 years of working
experience in Finance, Marketing and
Corporate Communications. In 2013 she
became an Alumni of INSEAD University
and in 2014, received an award as being
among the 100 Most Talented Global
Marketing Leader by the World Marketing
Congress.
Rafeah Ariffin
SENIOR GENERAL MANAGER
GROUP INTERNATIONAL MARKETING &
CORPORATE COMMUNICATIONS SERVICES
Norhaizam Mohammad, aged 42, holds a
portfolio covering Group Financial
Reporting, Treasury/Finance and Tax.
She graduated with a Bachelors in
Accountancy and Finance (Hons) from
Manchester Metropolitan University,
United Kingdom and also holds a Master
Degree in Business Administration from
the University East London, United
Kingdom.
Prior to joining KPJ, Norhaizam was with
PricewaterhouseCoopers (PwC) Kuala
Lumpur for 11 years. In 2008, she was
appointed as the Head of Group Finance
and Account Services, KPJ.
Norhaizam is the Honorary Treasurer of
the Malaysian Society for Quality in Health
(MSQH), a post she has held since
December 2010.
She is currently a member of the Board
of Management of several hospitals within
the Group.
084
KPJ Healthcare Berhad annual report
2014
10
10
9
Norhaizam Mohammad
SENIOR GENERAL MANAGER
GROUP FINANCE SERVICES
9
Profile of
Executive Committee
