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Community projects and events were also conducted by
every KPJ hospital as part of its contribution to building up
a healthier society and to create greater awareness about
the services that are available at the hospitals.
Corporate clients and insurers also continued to remain a
major supporter of KPJ hospitals and significant emphasis
was placed on building relationships with these clients
and to acquire new ones to generate greater revenue for
the Group.
While KPJ continues to focus on promoting its brand and
services to the local community, it is also marketing its
hospitals abroad to attract more international patients.
KPJ continues to focus on enhancing good customer service
87 ANNUAL REPORT 2011