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Meanwhile, the Indonesian operations also posted higher
revenue as RS Bumi Serpong Damai, which is still in the
gestation period, showed a marked three-fold improvement
in revenue.
Support services such as Pharmaserve Alliances Sdn Bhd
and Lablink Sdn Bhd, the education unit KPJ Healthcare
University College, as well as intrapreneur and other
subsidiaries also contributed positively to the Group’s
2011 performance.
The strong revenue achieved during the year also translated
into higher earnings for the Group, recording a record high
profit before zakat and tax of RM204.60 million in fiscal
2011, surging 21.8% on year.
KPJ also continued to earn dividend income from its
ownership of 49% stake in Al-‘Aqar Healthcare REIT. The
stronger performance by Al-`Aqar also resulted in higher
returns for KPJ.
The acquisition of a 51% stake in Jeta Gardens Waterford
Trust (JGWT) was completed on 30 November 2011,
and therefore is expected to make a more meaningful
contribution in the following year.
Quality Healthcare Delivery Strengthens
Consumer Confidence
KPJ’s commitment to quality and patient safety continues to
play a significant role in ensuring high consumer confidence
in its hospital operations and this effort is reflected in the
increase in overall patient numbers.
Total outpatients rose by more than 7% while the number
of inpatients increased by almost 5%, bringing the total
number of patients to more than 2.6 million for 2011.
Occupancy rate remained high, averaging at around
70%, and a number of hospitals are currently undergoing
expansion to increase the bed capacity.
Hospitals located in Klang Valley andmajor towns continued
to lead in terms of patient numbers and almost all hospitals
showed an increase in the number of patients, with some
showing double digit growth as a result of expansion in
capacity, improvement in services rendered as well as
aggressive marketing and promotional efforts.
This included, among others, extensive publicity through
the media as well as advertising mediums such as
billboards and community projects. Notable among them
is the Johnson & Johnson “Touch Campaign” that was
launched on 2 March 2011.
During the year, KPJ also conducted a survey to evaluate
the effectiveness of its advertising initiatives and to measure
the success of its branding exercise.
The survey findings showed that 82% of the
respondents marked KPJ under the total brand recall
among the top eight healthcare players in the country.
The results of the survey reflected positive outcome
from the advertising efforts.
KPJ is steadfast in its commitment to quality
ANNUAL REPORT 2011 86