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Annual Report 2013
KPJ HEALTHCARE BERHAD
113
Business
Review
Medical Tourism
To provide excellent patient experiences
for medical tourists, we will maintain our
premier wards and bolster our special
services capability by hiring patient liaison
of cers who are well versed in a variety of
foreign languages. We believe this will help
put foreign patients at ease and ensure the
smooth delivery of our services.
The Group also continues to customise
treatments and services in accordance
with the culture and beliefs of our patients.
Brochures with important patient information
have been published to help answer queries
from foreign visitors. In some of our major
medical tourism markets, coordinators and
KPJ representatives have been appointed
to promote the Group’s hospitals more
aggressively and to aid in the smooth transition
of medical tourists from their countries to
KPJ’s hospitals.
By signing MoUs with various organisations
for long-term collaboration, we are ensuring
effective strategies and business models are
developed to address the speci c needs of
a particular country. In collaboration with
government agencies, travel agencies and
hoteliers, we are drawing up programmes for
the convenience of international patients and
their accompanying family members, including
all arrangements for additional services that
they may need over the course of their stay in
Malaysia.
KPJ continues to invest in new medical
equipment and facilities featuring the latest
technologies. All these are helping ensure a
more pleasant patient experience and better
medical and surgical outcomes. To ensure
patient convenience, we continue to enhance
the capabilities of our web portal. Today, all
existing and potential KPJ patients can readily
elect the type of medical attention they need,
select the doctor they want, as well schedule
their own appointments.
Ramping Up for Further Growth
The domestic private healthcare industry is
expected to turn in healthy demand growth
of between 8% and 10% per annum mainly as
a result of growing awareness of healthcare
standards and an overloaded public
healthcare system. These developments bode
well for KPJ and we are putting the relevant
building blocks in place to tap the potential of
this lucrative market segment.
Going forward, the KPJ Group will continue
to allocate the necessary resources to make
the most of the potential in the medical tourism
sector while charting a sustainable pathway to
growth.
During a visit to
KPJ agent of ce
at Hargeisa,
Somaliland.
The domestic private
healthcare industry
is expected to
turn
in healthy demand
growth
of between
8%
and
10% per
annum.