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In 2012, as we continued to build upon
existing CR initiatives or implemented new
ones, we maintained a steadfast focus on the
following five areas:
1.
Community engagement
– our goal
of developing a healthier society is
accomplished through various health
awareness programmes that educate
the public on leading healthier lives;
2.
Community outreach
– we continue
to reach out to the underprivileged
by assisting them financially and by
providing literacy, health and volunteer
support;
3.
Accountability
– our strong emphasis
on accountability guarantees that
extensive measures are taken to ensure
that only the best practices that prioritise
patient care are executed and that our
stakeholder’s trust and confidence is
upheld;
4.
Empowering people
– through
training programmes, coaching and
transformational leadership, we continue
to enhance the improvement of our
greatest asset - our employees;
5.
Environmental protection
– through
our identification and implementation of
effective green practices, we continue to
proactively safeguard the environment
for our future generations.
OUR COMMITMENT TO CARING
FOR COMMUNITIES
The Group’s commitment to “Care for Life”
is reflected through our focus on community
care and the wellbeing of individuals. We are
dedicated to helping the communities and
continue to extol the spirit of giving through
several initiatives. These include providing
basic health screening at a minimal cost or
for free; organising public health talks and
campaigns that promote healthy lifestyles
and good hygiene; assistance in cash or
kind to orphanages, homes for the aged and
those living in poverty or hardship; as well as
making zakat contributions and donations.
Our Flagship CR Initiative - KWAN
KPJ’s flagship CR initiative to help
communities, particularly the impoverished
and underprivileged, is by way of the chain
of charity clinics under Klinik Waqaf An-Nur
(KWAN) initiative.These charitable clinics offer
basic medical care to patients for a nominal
fee of only RM5 for normal outpatient care
and around RM90 for dialysis services to
enable them to lead healthier lives.
We introduced this initiative in 1998 in
collaboration with parent company Johor
Corporation. Where we began with one
small clinic in Johor Bahru, today, the KWAN
initiative spans a network of 18 clinics
throughout Malaysia and one hospital in
Johor.
2012 marked a year of expansion and
development for the KWAN initiative with a
number of new clinics being introduced or
existing ones refurbished in several states
across the nation. On top of the existingWaqaf
An-Nur Hospital and 18 clinics (including 4
KWAN cabins and 8 dialysis centres), the
year saw the addition of 3 new KWAN clinics
and the launch of a mobile clinic to enhance
BUSINESS REVIEW
CORPORATE RESPONSIBILITY
127
KWAN’s reach. Currently another four new
clinics are under construction while one clinic
is under renovation.
Since KWAN’s inception, the Group has had
the opportunity to be of service to more than
850,000 patients. KPJ continues to provide
clinical resources as well as medication to
patients via KWAN as well as contribute more
than RM2 million annually in support of KWAN
activities. We will continue in our endeavours
to extend a helping hand to needy patients
throughout Malaysia by extending KWAN’s
reach.
Under KWAN,
the Group
has had the
opportunity to
be of service
to more than
850,000
patients.
Annual Report
2012
KPJ Healthcare Berhad