Page 111 - KPJ_2012

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BUSINESS REVIEW
aGED CARE AND RETIREMENT VILLAGE
Key Developments in Australia
With the backing of KPJ, Jeta Gardens has
embarked on a development programme
to meet the challenges of a growing
retiring and aging multicultural Australia.
In the pipeline are plans to develop up to
600 new retirement living villas and inter-
generational apartments. In late 2012, the
first 10 of Jeta Gardens’ 28 independent
living villas were completed. At the time
of writing, four are already contracted for
sale.
In 2013, an additional 70 aged care places
(already approved by the Government) will
be developed and operated. To maximise
returns on Jeta Gardens’ remaining land
bank, and to create the ultimate utopia
for the retirement community, several
plans are in the offing. These include the
development of a 180-bed geriatric and
rehabilitation hospital with full support
from university medical and clinical
science faculties, as well as a residential
and day nursing and clinical services
tertiary institution in association with
Griffith University and the University of
Queensland. A child-minding centre for
staff and community children is also being
planned which will provide an opportunity
for the older and younger generations to
interact. Also in the pipeline are community
retail and service amenities and 30 acres of
riverside parklands. The final development
will house some 2,000 persons (residents
and patients) and employ 800 to 900 staff.
Growing Recognition
While there still remains room for commercial
improvement at Jeta Gardens, its standard
of clinical care and operational services
continues to substantially improve. Jeta
Gardens’ operational and consumer
satisfaction
performance
received
overwhelming endorsement during a recent
triennial accreditation audit. Full accreditation
status was renewed with exemplary
comments in respect of all standards.
The accreditation is testament to the
organisation’s capacity to provide excellent
care in a multicultural environment biased
toward enduring Asian values.
Jeta Gardens’ management executives
too enjoy a strong network with the
government (at all levels) and community
leaders. They have been invited to speak
at national and international seminars
in Australia as well as in Singapore and
Malaysia. The company was also involved
in the Malaysian Aged Care Laboratories
initiated by the Performance Management
and Delivery Unit of the Prime Minister’s
Office (PEMANDU). These activities as well
as community open day events have done
much to increase public awareness of Jeta
Gardens
Going Forward
Going forward, Jeta Gardens is introducing
a number of resource management
programmes to improve services as well
as achieve an efficiency dividend. Through
budgetary, human and supply management
initiatives, management is setting achievable
objectives to improve quality, productivity
and financial outcomes.
Recognising the need for industry reform
to restore financial and operational viability,
the Federal Government has introduced
a new Aged Care Plan to be introduced
over the next two years. This initiative
liberalises the charging protocols for aged
care providers and grants wider access to
accommodation bonds. Complementing
internal performance initiatives, the
Government programme should underwrite
Jeta Gardens’ commercial and operational
performance. These developments bode
well for the Group’s Aged Care and
Retirement business.
109
Jeta Gardens
has embarked
on a
development
programme
to meet the
challenges of a
growing retiring
and aging
multicultural
Australia. In
the pipeline are
plans to develop
up to
600
new retirement
living villas
and inter-
generational
apartments.
Australia’s Aged Population Explosion
The nation of Australia has an escalating
aged population. By 2050, the number
of persons over 85 years will increase in
excess of 500%. At the same time, the
number of older people within Australia’s
culturally and linguistically diverse
community is growing at a rate three times
faster than the total population. During
the next 40 years, older Australians with
Asian heritage will increase exponentially
whereas those from European cultures will
diminish. As such, we will see a progression
toward a higher proportion of much older
and culturally diverse Australians.
In tandem with this, it is expected
that there will be an expansion in the
demand for retirement living and aged
care services between 2013 and 2050.
Equally important, however, is the expected
exponential increase in aging morbidity,
which will severely affect acute care
resources. Australia‘s aging population,
thus presents a significant challenge to
the Federal, State and Local Governments
as well as service providers and the
community. These demographics place
Jeta Gardens in a very strong market
position.
Jeta Gardens’ Interactive Model
Jeta Gardens’ planning processes pre-empt
these potential issues by incorporating a
seamless integration of services, from
active retirement to complete dependence.
The Interactive Care Model will encompass
residential and community-based activities
that will be complemented by specialised
acute care geriatric and rehabilitation
services with clinical training facilities. The
organisation’s interactive care initiatives
have been lauded by the Federal, State
and Local governments of Australia as
well as by academia and clinicians and are
now the preferred model for aged care in
Australia.
Annual Report
2012
KPJ Healthcare Berhad