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In 2012, the medical tourism team began
a collaboration with Pars International Arya
(PIA), one of larger fully licensed medical
tourism players in Iran with worldwide
affiliations to secure patients from
Iran. They team also explored strategic
collaboration and strengthened ties with
several other parties to pave a pathway for
further growth in this market.
Currently, there about 70,000 Iranians
living in Malaysia under business visas and
the Malaysia My Second Home programme.
We continue to reach them through a host
of activities including promotions through
our Iranian-specific website (www.iranian.
kpjhealth.com.my), Iranian language
flyers, as well as via professional agents
in Malaysia and Iran. We are also reaching
out to this target audience through events
and awareness campaigns.
To date, a specific insurance package is in
place for all Iranian expatriates in Malaysia.
The Integrated Healthcare Management
(IHM) policy (which is the result of a
collaboration between IHM Healthcare and
KPJ) covers many aspects such as a full
basic medical check-up by the KPJ Group,
international SOS services globally, dental
coverage and inpatient services among
many other benefits.
102
BUSINESS REVIEW
Medical Tourism
On the Malaysian front, KPJ’s medical
tourism team and hospitals participated in
the 1st Malaysia International Healthcare
Travel Expo and Conference 2012
organised by the MHTC and the related
mega familiarisation trip which involved
taking small groups on visits to private
hospitals.
All in all, 2012’s marketing and promotional
efforts did much to entrench the KPJ
Group as a major healthcare player and
an attractive proposition among potential
medical tourists in our target markets.
We are anticipating that a higher number
of medical tourists will be drawn in by the
attractive, competitively priced packages
for international-standard medical care that
KPJ is offering. The Group will maintain the
momentum of current marketing strategies
due to the positive influx of patients in all
KPJ’s target markets.
Supporting Activities
In our quest to provide excellent patient
experiences for medical tourists, we
are maintaining our premier wards and
enhancing our special services capability
by hiring patient liaison officers who
are well versed in a variety of foreign
languages including Arabic, Indonesian,
Japanese, Persian and Korean. This is
certainly helping put foreign patients at
ease and enabling the smooth delivery of
our services.
KPJ is also customising treatments and
services in accordance with the culture
and beliefs of patients. Brochures with
pertinent patient information have been
published to help answer queries from
foreign visitors. In some of the major
medical tourism markets, coordinators
and KPJ representatives have been
appointed to promote KPJ hospitals more
aggressively and to aid in the smooth
transition of medical tourists from their
countries to KPJ’s hospitals.
The signing of MoUs between KPJ
and various organisations for long-
term collaboration will ensure effective
strategies and business models are
developed to address the specific needs
of a particular country. In collaboration with
government agencies, travel agencies and
hoteliers, we are drawing up programmes
for the convenience of international
patients and their accompanying family
members, including all arrangements for
additional services that they may need over
the course of their stay in Malaysia.
Annual Report
2012
KPJ Healthcare Berhad
KPJ’s specialist consultant giving a consultation to a patient at the booth during the Malaysia Healthcare
Exhibition 2012 at Yangon, Myanmar to encourage medical check-ups.
KPJ team and Arab Economic Unity Advisor and
Council Secretary, Dr Moahmoud Khalid Almsafir
in a photo session during the launching of Arab
Community Day at KPJ Tawakkal Specialist Hospital.