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These marketing efforts proved to be effective with the
number of patients from the Middle East seen rising in 2011
and revenue doubling over the 12-month period.
Marketing and promotions in Bangladesh and China were
also very well received, translating into an improvement in
the number of patients from these countries in 2011.
Under the guidance of Matrade, KPJ had also participated
in the 8th China-ASEAN Expo (CAEXPO), which was held at
Nanning, Guangxi, China, on 21-26 October 2011.
The 8th Expo, which was jointly officiated by Chinese
Premier Wen Jiabao and Malaysian Prime Minister YAB
Dato Sri’ Mohd Najib Tun Abdul Razak, is an annual event
and has been highly credited as an effective platform to
promote trade, investment, and tourism.
In support of initiatives by MHTC and APHM, KPJ
also participated in the Malaysia Healthcare Travel
Exhibition 2011 in Hong Kong and the medical tourism
promotion to Guangzhou, China, in September and
December 2011, respectively.
Promotions and marketing were also extended to other
countries around the globe, from Vietnam in Indochina to
Australia and to the West to Kurdistan, Iraq, and as far as
the US.
Among the most recent participation by KPJ in the US
was the 4th World Medical Tourism & Global Healthcare
Congress. The congress was held in Chicago, Illinois, on
25-28 October 2011.
Clearly such marketing efforts proved to be fruitful with a
marked increase seen in the number of patients originating
from many of the targeted countries, and KPJ plans to
continue with the current marketing strategies. KPJ is also
exploring the possibility of setting up a representative office
in some of the major markets to promote KPJ hospitals
more aggressively and to provide added services.
Enhancing Services to Support Medical Tourism
Meanwhile, KPJ hospitals are also enhancing its services to
better cater to the needs of the foreign patients from various
countries by opening new premier wards, hiring patient
liaison officers who are well-versed with various foreign
languages such as Arabic, Indonesian, Japanese and
Korean, to name a few, and increasing the overall capacity
at existing hospitals.
Investments continued to be made in new medical
equipment and facilities featuring the latest technologies for
a more positive patient experience and better medical and
surgical outcomes.
Programmes are also being drawn up for the convenience
of international patients and their accompanying family
members, including arrangements for services that they
may need during their stay in Malaysia.
Some relevant information such as brochures and vital
information are also published in foreign languages to help
answer queries from foreign visitors.
KPJ’s efforts to have its hospitals accredited by the
Malaysian Society for Quality in Health (MSQH) – and later
by the Joint Commission International (JCI) – further affirms
its commitment to ensure continued quality care for all its
patients and serves to instill greater public confidence in
its services.
To date, 11 KPJ hospitals have been accredited by MSQH,
with more undergoing the MSQH survey this year and two
others preparing for the JCI accreditation.
In this digital age, the web portal is more than just a
marketing tool to provide information to patients and
potential customers. For KPJ, the web portal is also used to
facilitate the needs of its patients by allowing them to make
appointments with the doctor of their choice.
KPJ participates in exhibition in China
ANNUAL REPORT 2011 90