Page 32 - KPJ_2011

It was a positive change and a step in the direction that
would soon open up more opportunities for KPJ and could
potentially pave the way for the Group to lead in the aged
care segment in Malaysia with a model that epitomizes
modern living for Baby Boomers who are now approaching
their golden years.
Expanding Education
A landmark achievement for KPJ International University
College of Nursing and Health Sciences in 2011 was the
University College status, which was bestowed by the
Ministry of Higher Education (MOHE) in July, along with the
approval to set up a Medical School that would see KPJ
leveraging on the strength of 860 Medical Consultants who
are practicing within the Group.
KPJ University College held its First Convocation Ceremony
on 5 December 2011, during which the Chancellor and
Pro-Chancellor were also appointed.
We were honoured to have Tan Sri Dato’ Seri Arshad Ayub
accepting the position as Chancellor of KPJ University
College, while Datin Paduka Siti Sa’diah Sheikh Bakir,
Managing Director of KPJ Healthcare Berhad, was appointed
as the first Pro-Chancellor of the university college.
A very distinguished academician, Professor Dato’ Dr Lokman
Saim, who was appointed as President and Dean of School
of Medicine of KPJ University College effective 1 February
2012, spearheads the development of the Medical School
with a new approach and the introduction of innovative ideas
to spur the growth of this university college.
Two other hospitals to be opened are KPJ Muar Specialist
Hospital in Johor and KPJ Perlis Specialist Hospital in
Kangar, Perlis. On 20 November 2011, YAB Dato’ Seri
Dr. Md Isa Bin Sabu, the Chief Minister of Perlis state,
formalized the ground-breaking ceremony of KPJ Perlis
Specialist Hospital in Pengkalan Asam, Mukim Seriab in
Kangar, the state capital of Perlis.
Medical Tourism
Meanwhile, efforts to grow KPJ’s medical tourism segment
included more aggressive marketing and promotions
abroad and greater participation in international
exhibitions, which paid off with a 40% increase in the
number of international patients.
The medical tourism industry is poised for further growth
and KPJ is targeting to raise the revenue contribution from
this segment to as high as 25% by 2020. In 2011, this
segment generated revenue of about RM45 million, with
patients mainly from Indonesia as well as other countries
such as Australia, New Zealand, Somalia, Singapore,
India, UK and US and the Middle East.
Potential growth markets include China and Middle East,
which shares similar culture and values with Malaysia.
Aged Care
KPJ’s quest to ensure sustainable growth also took us to
distant shores of Australia, where the Group invested in
retirement village Jeta Gardens in Brisbane as a viable
aged care business with immense growth potential.
Kamaruzzaman, other KPJ Board Members viewing the model of the new KPJ Specialist Hospital Bandar Dato’ Onn during the 18th AGM
27 ANNUAL REPORT 2011