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Corporate Responsibility
Over the past three decades, KPJ has developed a culture
of socially responsible operations and a comprehensive
approach to sustainable business by aligning its practices
to its core values.
The values of giving to the community, helping the
indigent and underprivileged, adopting good social
and environmental practices are deeply embedded in
KPJ’s operations and this continues to permeate the
work culture within the Group through its Corporate
Responsibility (CR) initiatives.
It maximizes the positive impact in this journey towards
sustainability by focusing on four key areas, namely, the
community, marketplace, workplace and environment, and
it approaches these CR initiatives through five ways:
1. Community engagement – through health awareness
programmes and educating the public with the aim of
develop a healthier society
2. Community outreach – integrating social responsibility
by reaching out to the indigent and underprivileged
though financial, literacy, health and volunteer support
3. Accountability – identify and implement best practices,
prioritize patient safety and uphold stakeholders’ trust
and confidence
4. Empowering people – investing in its greatest asset
through improvement and training programmes for
employees and shaping future leaders through coaching
and transformational leadership
5. Environmental protection – sustaining the
environment for future generations through investments
in green technology and identifying ways to reduce
carbon footprint.
Every year, staff members of the Group touch millions of
lives across the nation and KPJ believes these community
service efforts alongside active stakeholder approach will
result in meaningful and sustainable solutions.
This commitment to corporate responsibility is led by senior
management and extends to all divisions within the KPJ
Group, which encompasses almost 9,000 employees
across the nation as well as a supply chain of thousands of
suppliers and business partners who share KPJ’s vision to
operate in a responsible and sustainable manner.
Community
• Delivering a Healthier Society
KPJ’s move to empower the community with
knowledge and good practices in order to improve
their overall well-being is an ongoing effort and
continues to form a significant part of the Group’s
corporate responsibility strategy.
During the year, KPJ’s team of Medical Consultants and
nurses and dietitians conducted a wide range of public
health talks on various medical and nutritional topics and
its employees also organized many events to promote
healthy lifestyles and good hygiene practices.
It is heartening to see the encouraging response from
the public to KPJ’s community projects, because these
initiatives form the platform for its staff members to
better understand the needs of the people and to work
together to build a healthier nation.
Some of the notable projects that took place in fiscal
2011 include, among others, nationwide celebration of
the World Health Day, World Heart Day, World Diabetes
Day, and blood donation drives at all KPJ hospitals.
These events often include activities such as health
talks on related medical conditions, free basic medical
screening, advice from Medical Consultants or clinical
staff on how to deal with those medical conditions and
the availability of treatment options, as well as exhibitions
and various other forms of information distribution to
promote health awareness and healthy lifestyles.
KPJ also tries to communicate these messages to
the communities in far reaches of the country through
publications in the media on medical-related issues and
conditions as well as Medical Consultants going on air
through the radio or television to educate the public
on health care with the aim of improving the society’s
overall wellbeing.
To create a more sustainable society, KPJ must
continue to find more innovative ways to help its
customers take greater interest in their health and to
lead healthier lifestyles.
KPJ commemorating World Diabetes Day at its hospital Dr G Ruslan Nazaruddin Simanjuntak of KPJ Tawakkal Specialist Hospital
at Selamat Pagi Malaysia programme, TV1
109 ANNUAL REPORT 2011